The Boss recently introduced me to one of our sales
people as
"...and this is our computer expert."
My job title is actually something entirely
different, as some of you might actually have read
elsewhere.
I am not a computer expert - far from it. A
computer is the tool I use to accomplish the work I
do, the way a carpenter most likely uses a saw
every day.
The sales person stood and watched me working in
Photoshop for a few minutes and then commented
"Wow, I wish I could use a computer like that! How
long have you been working with computers?"
This made me stop and think ...
I acquired my first computer in 1980. It was from
Texas Instruments and used Basic.
I fiddled around with it for a few weeks without
being able to reconcile myself to the fact that,
not only did you have to tell it what to do, you
also had to explain how to do it. It couldn't do
anything I couldn't imagine for myself.
This is not what they had told me, that computers
would be able to do.
I gave it away to someone that - hopefully - could
put it to more use than I could.
It must have been around 1983, that I first bought
a computer that ran DOS. Green text on a black
screen - yuck!
It could do things without me needing to explain
what I wanted it to do, but I had to write out
commands to get it to do so. The commands got more
and more intricate, the more complicated the things
you wanted it to do.
But, at least it could do things that I couldn't
imagine and I could write letters on it. There was
also a software loaded, called MS MultiPlan that
allowed me to create rudimentary spreadsheets. A
slide-rule is faster.
My boss at work bought a Mac in 1985 and I envied
him for its GUI (Grafical User Interface).
It was also in 1985, that A guy at the Motorpresse
in Stuttgart greeted me excitedly, waving a piece
of paper. The paper had some text printed on it in
Black and white. It had been produced with
PageMaker on a Mac.
"This is the future of the reproduction industry"
he informed me.
Although I didn't believe him for another two
years, he was right!
(A few years later I was lucky enough to help
produce the first digitally published magazine in
Germany.)
I couldn't afford a Mac of my own so I was rather
pleased, when Microsoft copied the GUI and
introduced Windows in 1986. It wasn't quite the
same as using a Mac, but it was similar. The thing
I hated was how often it crashed!
Windows was always just that little more
complicated than a Mac. It has always been a lot
less productive.
I spend the first ten minutes, after booting my
Windows laptop clicking away at irritating messages
- most of them warning me about something to do
with the internet and viruses.
I always preferred to work with a Mac and I have
been teaching people how to use them since 1987.
My first very own Mac was purchased in 1991.
There are still six of my old Macs on various
shelves in my office and I have three in everyday
operation.
Computers have always interested me as a means to
accomplish things in the publishing industry. In
the meantime, they interest me from a general media
point of view. I only ever dug down as far down
into their workings as I have needed.
My knowledge of publishing and design applications
has been accumulated over a period of 20 years.
Some of it has been hard work - most especially,
understanding the theory behind the practice.
I'm not sure the sales person was really
that interested in my computer past, so I
just said
"Since about 1987"
"Well, in
that case, it's no wonder!" he
said.
I suppose, that if I were unable to use the tools
of my trade after 20 years, I should, or hopefully
would, have chosen some other trade.